Biography

Cynthia Boyar Trejo is an entrepreneur, mentor, advocate, and public servant with over 25 years of business experience. A proud third-generation El Pasoan, she was raised in the Northeast and graduated from Andress High School, reflecting her deep-rooted commitment to the community she now serves as City Council Representative for District 4.

She is the founder and CEO of a leading training and consulting firm that specializes in leadership development, executive coaching, and wellness programs. Additionally, Cynthia serves as the founder and president of a nonprofit organization committed to empowering underserved Latinas and women of color. Through mentorship, career guidance, professional attire programs, and financial literacy training, the organization uplifts women to assume leadership roles in their communities.

Representative Boyar Trejo holds a Bachelor of Science in Business Management with a minor in Human Resources from the University of Phoenix. As a Certified Executive Coach, Certified Confidence Coach, and Dare to Lead® trained she is committed to advancing personal and professional growth. Cynthia is also a Fellow of the Aspen Institute Latinos and Society Program and Leadership El Paso with the El Paso Chamber.

Her extensive community service includes having served as an Advisory Board Member for the El Paso Chamber, a Board Member for the El Paso Chapter of the Association of Latino Professionals for America (ALPFA), and President of the National Association of Women Business Owners (NAWBO) for the El Paso/Las Cruces Chapter.

Representative Boyar Trejo brings a community-first approach to City Hall, championing initiatives that reflect the needs and aspirations of the Northeast community she calls home.